Case studies · 2015–2026
Sixteen deep dives.
250+ projects behind them.
Selected case studies across UX, brand, web, and AI — each one shipped for a real client with measurable outcomes.
Product Design · Hospitality UX2026
Queen Boutique Hotel — booking and experience platform
Luxury storytelling with conversion-first booking pathways
Product Design · Coaching UX2026
Kelly Hine — coaching and membership platform
Story-led conversion journey from discovery to program enrollment
B2B Product Design · SEO/GEO UX2026
MIK Group — SEO and AI-search growth platform
Service clarity, package flow, and consultation conversion
B2B Product Design · Adobe UX2026
Accrease — Adobe data consultancy platform
Enterprise trust signals, capability clarity, and conversion flow
B2B Product Design · Advisory UX2026
FA Simms — insolvency and liquidation platform
High-trust service navigation and conversion-focused pathways
Product Design · Interactive UX2026
Casey McVicker — creative director portfolio
Cursor-driven image transitions and minimalist storytelling
B2B Product Design · WooCommerce2026
Meds For Less — UK telehealth e-commerce platform
Consultation-led checkout, trust UX, and plugin-driven workflows
Product Design · Content UX2026
Mel Robbins — podcast and content platform
Audience discovery, content hierarchy, and conversion pathways
B2B Product Design2026
SavvyNomad — tax domicile onboarding platform
Compliance-heavy journey redesigned for trust and conversion
B2B Product Design2026
FeeFlow — creator deal management product
Pipeline visibility and action clarity for deal operations
B2B Product Design2026
QA Media Group — conversion-focused agency website
From ad attention to qualified calls and pipeline
Product Design · B2B2C2026
Air Apps — multi-product web experience
Discovery, trust, and conversion across app portfolio
Industrial AI · UX Design · Germany2024
Sentics — Industrial AI website that converts
+35% leads · 4.8s → 1.9s · 2024–25
Product Design2023
Western Florida Lighting — B2B line card
300-page PDF → one interactive screen
Design Systems · Brand2015
OOGLOO — Brand across 100+ touchpoints
8-year engagement · 50% fewer revisions
Mobile · AI2025
Pantry Chef — AI kitchen assistant
React Native · Anthropic API · 2025
More projects from Adobe Portfolio, Behance, and direct client work available on request.
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