PROJECT · 2026
B2B product design and development for MIK Group SEO & AI-search platform
A Swiss agency website designed and developed to sell SEO and Generative Engine Optimization (GEO) in one modern search narrative.
Role
Product Designer & Web Developer
Timeline
2026 · End-to-end delivery
Team
Solo
Stack
Figma, Information Architecture, Frontend Development, B2B Conversion UX
MIK Group is a Zürich-based SEO and GEO agency founded in 2011 — over 500 projects, 100+ clients, and 25+ Google-certified employees. They are not selling SEO alone anymore; they sell visibility across Google and AI search engines (ChatGPT, Perplexity, Google AI Mode). I designed and developed the website to make that dual positioning legible to Swiss business buyers who may not yet understand GEO.
01 — CHALLENGE
Two search eras, one agency brand
Classic SEO buyers understand rankings and traffic. GEO buyers — or SEO buyers waking up to AI answers — need a different vocabulary: generative engine optimization, AI-search visibility, answer-platform presence. MIK Group's founders (CEO Maxi Maxhuni, co-founder Valon Asani) built the agency across both eras.
The site had to:
- establish Swiss market authority (Zürich HQ, coverage across all 26 cantons)
- explain GEO without jargon overload
- convert into SEO Analyse, Preise, and Kontakt paths
- showcase reference clients (BMW, Novartis, Eucerin, Philips, Reebok, Fujifilm, and others)
02 — APPROACH
Service architecture mapped to buyer intent
I organized the live information architecture around MIK Group's actual service lines:
| Service | What the site must communicate | |---|---| | SEO | Technical, OnPage, OffPage, content strategy | | GEO | Optimization for ChatGPT, Perplexity, Google AI Mode | | Google Ads (SEA) | Performance marketing alongside organic | | Local SEO | Google Business Profile, local visibility | | SEO Audits | Technical analysis, competitor research | | Content Marketing | Blog, guides, SEO copy |
Industry vertical pages (doctors, hotels, lawyers, clinics, restaurants, etc.) and CMS-specific SEO (WordPress, Shopify, Webflow, TYPO3, WooCommerce, and more) support long-tail discovery — critical for a Swiss agency competing on specialization depth.
03 — DESIGN DECISIONS
Proof-led B2B conversion for a crowded market
Decision 1: GEO as a peer service, not a footnote
Many agencies bolt "AI SEO" onto a footer link. I gave GEO equal visual and narrative weight to traditional SEO — because MIK Group's differentiation in 2026 is precisely that combined expertise. Buyers searching for either should land in the same consultation funnel.
Decision 2: Reference logos as sector credibility
Enterprise logos (Novartis, BMW, Philips) and Swiss brands (Stöckli, Frutiger Company AG) appear as trust anchors. For B2B services, sector recognition often converts faster than abstract claims about "data-driven growth."
Decision 3: Modular pages for 500+ project scale
Resultate (case studies), Blog, Wissen (glossary), SEO Schulung (training), and Branchen (industry) pages share a component system so the team can publish proof and educational content without breaking the consultation-first layout.
04 — OUTCOME
A lead-gen platform for the AI-search era
2011
Agency founded
500+
Projects delivered
25+
Google-certified staff
SEO + GEO
Dual search positioning
The platform positions MIK Group as Switzerland's answer to a shifting search landscape — classic rankings today, AI answer visibility tomorrow — with a consultation path that works for both sophisticated marketing teams and owners who just know they are "not showing up anymore."
