Product design for Mel Robbins' content and podcast platform

Mel Robbins' platform serves a massive global audience across podcast episodes, books, topics, and newsletter journeys. I designed and developed the product experience to keep discovery intuitive at scale while preserving clear conversion paths for subscribers and readers.

When a platform has deep content volume and multiple user intents, navigation and page hierarchy can become noisy. The challenge was to make high-priority actions obvious without reducing content depth.

I structured the experience around layered discovery:

• high-clarity hero positioning for first-time visitors,
• topic-first navigation for fast exploration,
• and repeatable call-to-action placement for podcast, books, and newsletter conversion.

The system is designed so users can move from broad exploration to specific next steps without friction.

Handling both design and development enabled tight iteration between content structure and real UI behavior. I refined hierarchy, spacing, and interaction details in implementation to keep the final experience aligned with product intent.

The resulting platform experience balances editorial depth with product clarity, helping users find what they need quickly and take meaningful next actions.