PROJECT · 2026
Product design for FeeFlow's creator business platform
Designing the professional home for content creators — rate cards, portfolios, invoicing, and brand inquiries in one link.
Role
Product Designer & Frontend Developer
Timeline
2026 · End-to-end execution
Team
Solo
Stack
Figma, Product UX, Frontend Development, Creator Economy
FeeFlow is a creator business platform — not a generic CRM. It gives influencers one professional link where brands discover them, see their rates, send collab inquiries, and pay invoices. I designed and developed the product experience around that single promise: your rate card, your portfolio, your payment link.
01 — THE PROBLEM
Creators were duct-taping five tools together
Before a unified platform, creators typically stacked Linktree for their bio link, HoneyBook for contracts, PayPal for payments, a separate media kit template, and a spreadsheet for PR gifting addresses. FeeFlow's own positioning puts that replacement cost at roughly $83/month across tools — plus the hidden cost of context-switching when a Glossier inquiry lands in one inbox and payment chases happen in another.
The UX challenge was not visual polish alone. Creators needed to look professional to brands in under 10 seconds while still running invoicing, rate cards, and PR logistics behind the scenes.
02 — APPROACH
Design around the brand inquiry moment
I structured the product around how creator–brand deals actually start:
- Discovery — a public profile at
feeflow.com/yournamewith portfolio, follower counts, and a clear "Work With Me" entry point. - Rate transparency — FeeFlow suggests rates by niche, platform, and audience size so creators set prices once and brands see them instantly.
- Inquiry → deal → payment — inbox, deal tracking, and invoicing with card, Apple Pay, or Google Pay (no PayPal.me links).
The homepage hero reflects live product metrics: 2,400+ creators, $1.2M+ paid to creators, 8,400+ brand inquiries, and a 4.8★ average creator rating — all surfaced near social proof from real collab examples (Glossier, Rare Beauty-style inquiry cards in the product UI).
03 — DESIGN DECISIONS
Three bets that shaped the shipped experience
Decision 1: Rate card as the hero feature, not an add-on
Many link-in-bio tools treat pricing as an afterthought. FeeFlow puts "Know your worth. Set your rates." at the center of the value prop because brand buyers need pricing clarity before they reach out. I designed the rate card builder to feel as important as the portfolio grid — same visual weight, same permanence on the profile.
The rejected path was burying rates behind a contact form. That recreates the email back-and-forth creators were trying to escape.
Decision 2: PR gifting with privacy built in
Brands request a creator's shipping address; the creator approves with one tap; the address is never posted publicly. This flow — request → approve → ship → mark received — solves a real operational pain that spreadsheets handle poorly and that generic CRMs ignore entirely.
Decision 3: Pricing tiers that match creator maturity
The live pricing model maps to real usage stages: Free (public profile, rate card, 6 portfolio items, 30-day analytics), Pro at $9.99/mo (unlimited portfolio, invoicing at 3% fee, custom slug), and Business at $19.99/mo (priority discover placement, contract templates, 1.5% invoicing fee, API access). I designed the upgrade path so free users can start booking without a credit card — "Takes 5 minutes · Cancel anytime."
04 — OUTCOME
One link that replaces the creator stack
$1.2M+
Paid to creators on-platform
8,400+
Brand inquiries processed
2,400+
Creators on FeeFlow
5→1
Tools consolidated
The resulting experience positions FeeFlow as a creator's business home — not just a prettier Linktree. Brands get rate clarity and a professional booking surface; creators get discovery, invoicing, and PR logistics without maintaining five separate subscriptions.
