PROJECT · 2026
B2B product design for SavvyNomad's tax domicile platform
A product-led onboarding website designed and developed for Florida domicile transitions — from tax savings framing to DMV-ready document prep.
Role
Product Designer & Web Developer
Timeline
2026 · End-to-end delivery
Team
Solo
Stack
Figma, Product UX, Frontend Development, Conversion Design
SavvyNomad helps remote workers and digital nomads establish Florida as their legal domicile — benefiting from the state's 0% income tax rate while living abroad. The hero promise is concrete: "Save 4%–14.8% when moving from a taxing state to Florida's 0% rate." I designed and developed the product website to turn that value proposition into a guided, trust-first onboarding journey.
01 — PROBLEM
Compliance-heavy journeys fail on confusion, not intent
Domicile change involves DMV visits, notarized documents, address proofs, bank and payroll updates, and former-state tax authority scrutiny. Users arrive motivated by savings but anxious about legality.
SavvyNomad is explicit about boundaries — they provide educational information and document-preparation support, not legal or tax advice. That disclaimer had to sit near conversion points without killing momentum. The UX challenge was guide confidently within legal limits.
02 — APPROACH
Five-step process as the product spine
The live site structures the entire experience around 5 simple steps:
- Sign up — account creation, onboarding questions (~15 minutes)
- Notarize documents — online notary, typically under 15 minutes
- Visit the DMV — appointment booking + document packet for Florida ID (~30 minutes at office)
- Residency transition — address updates (banks, payroll, insurance), vehicle registration
- File taxes — Florida resident filing with optional expat CPA add-on (FEIE, Housing Exclusion, Foreign Tax Credit)
Each step sets time expectations honestly — with disclaimers that outcomes depend on individual circumstances and third-party agencies.
03 — DESIGN DECISIONS
Trust, savings, and service clarity
Decision 1: Savings calculator in the hero
The tax savings framing (4%–14.8%) gives users an immediate "why now" before they read process details. I paired this with an interactive savings narrative so motivation precedes compliance complexity — reducing drop-off at the first legal disclaimer.
Decision 2: FAQ as objection handling, not legal fine print
The site addresses real anxieties head-on: Is changing domicile legal? What about federal taxes? Minimum days in Florida? Mail forwarding? California/New York residents? Each answer links to independent CPA options where tax advice is required — keeping SavvyNomad in its document-prep lane.
Decision 3: Tiered service packaging
Core offering covers Florida residency guidance. Add-ons include residential address (two proofs of address), Premium Address with lease + utility bill (for stricter bank verifications), mail forwarding with digital scans, and tax filing from abroad via partner CPAs. I designed these as progressive upgrades so users do not face one overwhelming price wall at signup.
04 — OUTCOME
A clearer onboarding narrative for nomad tax savings
0%
Florida state income tax
5 steps
Guided domicile process
~15 min
Initial signup flow
Dashboard
Automated step tracking
The platform communicates a complex life decision in product terms: sign up, notarize, DMV, transition, file — with support at Brandon, FL headquarters (1111 Oakfield Dr) and support@savvynomad.io always visible for users mid-process.
