PROJECT · 2026
B2B product design and development for Accrease Adobe consultancy platform
A consultancy website designed and developed to translate Adobe Experience Cloud expertise into enterprise-ready conversion paths.
Role
Product Designer & Web Developer
Timeline
2026 · End-to-end delivery
Team
Solo
Stack
Figma, Information Architecture, Frontend Development, B2B Conversion UX
Accrease is a Copenhagen-based Adobe Solution Partner Gold consultancy. They work exclusively with Adobe Experience Cloud and Platform — not a generalist agency. Their site opens with "WE BRING DATA TO LIFE" and a direct qualifier: "Decided on Adobe technology? Let's go!" I designed and developed the platform to move enterprise buyers from capability recognition to contact with minimal friction.
01 — CHALLENGE
Adobe's stack is broad — buyers need guided clarity
Accrease's expertise spans the full Adobe marketing and data stack. The live site surfaces product families explicitly:
Adobe Experience Platform lane: AEP, Real-Time CDP (RTCDP), Customer Journey Analytics (CJA), Journey Optimizer (AJO)
Campaign & analytics lane: Adobe Analytics, Target, Marketo Engage, Audience Manager, Campaign
Enterprise procurement teams rarely arrive knowing which product they need first. They arrive knowing they have an Adobe investment and need senior consultants who can unlock it. The UX job was to signal depth without presenting an unreadable wall of acronyms.
02 — APPROACH
Trust architecture before contact forms
I structured the page around proof points Accrease actually publishes:
- Net Promoter Score of 91 — prominently featured as a client satisfaction signal
- Adobe Solution Partner Gold with two Adobe specializations
- Selected customers logo wall with video testimonial support
- "We don't just work for our clients — we work with them" — partnership positioning for long engagement cycles
- Careers CTA — signals team depth and ongoing hiring of Adobe specialists
- Multi-country contact: Denmark HQ (Store Kongens Gade 40, Copenhagen), phone lines for DK (+45 89 871 101), SE (+46 8 446 891 01), NO (+47 75 98 71 01)
Webinar promotion runs in the top bar (Adobe Campaign Standard migration, Web SDK migration) — showing the site supports ongoing content marketing without breaking the core conversion layout.
03 — DESIGN DECISIONS
Enterprise credibility without brochure bloat
Decision 1: Product clustering by buyer mental model
Rather than alphabetical service lists, I grouped capabilities into platform vs. activation families — matching how Adobe's own sales teams segment conversations. A CJA buyer and a Marketo buyer can self-identify within two scrolls.
Decision 2: NPS and partner tier above the fold
B2B consultancies often bury credentials at the bottom. Accrease's NPS 91 and Gold partner status are conversion assets — they answer "why you?" before "what do you do?" I designed repeated trust modules between capability sections so skepticism gets addressed mid-journey, not only at the footer.
Decision 3: Reusable sections for webinar-led demand gen
The announcement bar and content slots are built as swappable modules so marketing can promote migration webinars (Campaign Standard, Web SDK) without developer involvement each campaign cycle.
04 — OUTCOME
A clearer path from Adobe curiosity to qualified contact
NPS 91
Client satisfaction score
Gold
Adobe Solution Partner tier
10+
Adobe products surfaced
3
Nordic market phone lines
The platform now communicates Accrease's specialization credibly: Adobe-only, senior consultants, proven client love — with a contact path that respects how enterprise buyers actually evaluate specialist partners.
