PROJECT · 2026
Product design and development for QA Media Group's B2B growth website
A TikTok-first agency website designed and developed to connect ad performance with speed-to-lead, nurture, and booked sales calls.
Role
Product Designer & Web Developer
Timeline
2026 · End-to-end delivery
Team
Solo
Stack
Figma, Frontend Development, Conversion UX, Funnel Architecture
QA Media Group positions itself as the "#1 TikTok Ad Agency" — but their differentiation is what happens after the click. The hero promise: "Scale on TikTok. Close with systems." I designed and developed the site to sell the full go-to-market stack, not just media buying.
01 — PROBLEM
Most agencies stop at the click
QA Media Group's live copy names the gap explicitly: "Most agencies stop at the click. We wire your entire go-to-market stack so every lead gets nurtured until they say yes — or politely opt out."
Buyers arriving from TikTok ads need to understand four capability blocks:
- TikTok ads & creative — performance campaigns, hooks, testing rhythms for short-form
- Speed-to-lead & nurture — automated follow-up the moment someone raises their hand
- Pipelines & booking — calendars, forms, and CRM stages mapped to how the client actually sells
- Insight & handoffs — reporting and clean marketing-to-sales transitions
02 — APPROACH
Five-step funnel visualization
The site visualizes the complete revenue path:
Attention → Capture → Nurture → Book → Close
This 5-stage model appears as a horizontal process diagram — making abstract "full-funnel agency" claims tangible. Each stage maps to a service QA Media Group actually delivers, not a generic funnel infographic.
Primary CTAs on the live site:
- Book a strategy call — high-intent conversion
- Get the free TikTok ads playbook — lead capture for colder traffic
A chat bubble offers async contact: "Wondering if we're a fit? Open the chat bubble in the corner."
03 — DESIGN DECISIONS
B2B clarity for performance marketers
Decision 1: Outcome headlines over service lists
"Ads that get attention. Systems that get signatures." beats a bullet list of ad formats. I designed section headers around revenue language (deals, signatures, pipeline) because QA Media Group's buyers measure agencies on closed revenue, not CPMs.
Decision 2: TikTok-first without TikTok-only
TikTok is the growth engine positioning, but the site sells systems that work regardless of platform — CRM, nurture, booking. This protects the agency if a prospect's TikTok tests fail but their backend is broken.
Decision 3: Dual CTA for intent spectrum
Strategy calls convert hot traffic; the free playbook captures researchers. Both CTAs repeat in context rather than only in the hero — meeting users when they have seen enough proof to act.
04 — OUTCOME
From vanity metrics to pipeline language
5-step
Attention to close model
TikTok-first
Primary acquisition channel
Systems
Post-click differentiation
Dual CTA
Call + playbook capture
The platform helps QA Media Group stand apart from creative-only shops: they run TikTok performance and build what converts that traffic into booked calls and closed deals.
