PROJECT · 2026
Product design for Air Apps' multi-product website ecosystem
Figma website design for a 114M-download app portfolio — balancing discovery, trust, and Air Apps One subscription conversion.
Role
Product & UX Designer
Timeline
2026 · Concept to handoff
Team
Solo design with product and marketing stakeholders
Stack
Figma, Information Architecture, Conversion UX
Air Apps builds consumer utility and AI apps used by 114M+ downloads worldwide — Translate Now, Calculator Air, VPN Air, Scanner Air, Hello AI, and dozens more. The website had to explain that scale without feeling like a chaotic app store. I designed the full experience in Figma around one subscription narrative: Air Apps One — 38+ apps in one plan.
01 — CHALLENGE
A catalog of 38+ apps needs a story, not a grid
The live site hero leads with "AI-powered apps for everyday life" and a Get 1 month free CTA — not a feature list. That was intentional. Air Apps' audience arrives from individual app stores but needs to understand the parent brand and the bundle value.
The risk was overwhelming first-time visitors with app names they did not recognize, while still giving power users fast paths to their specific product (translation, documents, finance, health, productivity, education, security).
02 — APPROACH
Category architecture + subscription funnel
I structured the IA around how Air Apps actually organizes its portfolio on the live site:
- Explore apps — category browsing (Translation, Documents, Finance, Health, Tools, Productivity, Education, Security)
- Get Air Apps One — unified subscription with "38+ Apps in one subscription"
- Top-rated apps — social proof carousel (Translate Now in 300+ languages, Calculator Air with AI tutor, VPN Air, Scanner Air, QR Code tools)
- What people are saying — App Store review quotes surfaced on the marketing site
- PRP (Personal Resource Planner) — forward-looking platform narrative integrating life's data in one AI-powered hub
Trust metrics appear prominently: 114M+ downloads, 4.7 average rating, 2.5M+ ratings & reviews, plus a three-pillar company story — design & build in-house, publish & grow with data, privacy & trust with user control.
03 — DESIGN DECISIONS
Modular sections for a launch-heavy company
Decision 1: Hero sells the bundle, not a single app
Individual apps have their own App Store pages. The website's job is cross-sell and brand trust. I designed the hero and primary CTA around Air Apps One and the free month trial — so marketing can rotate featured apps below without rewriting the top of the page every launch cycle.
Decision 2: Category pages as reusable Figma modules
Each PRP category block (Translation, Documents, Finance, etc.) follows the same pattern: outcome headline, three benefit bullets, "Browse apps" secondary action. This lets the team add new verticals without redesigning layout rhythm or typography hierarchy.
Decision 3: Reviews as conversion proof, not decoration
Real App Store handles (@IAMLEARNINGKOREAN on Translate Now, @AVAs1234 on Calculator Air) appear in a scrolling testimonial band. I placed this between product discovery and the PRP vision section so skeptical visitors see peer validation before the forward-looking platform pitch.
04 — OUTCOME
A scalable website system for a multi-app company
114M+
Downloads represented
38+
Apps in Air Apps One
4.7★
Average app rating
8
Product category lanes
The Figma deliverable gives Air Apps a campaign-ready website architecture: clear subscription conversion, credible social proof at scale, and modular sections that survive constant app launches without visual drift.
