Product design and development for Queen Boutique Hotel hospitality platform

Queen Boutique Hotel is a four-star boutique property in Kraków, Poland — a restored 19th-century tenement between Wawel Hill, the Old Town, and Kazimierz. With 31 uniquely styled rooms, a Michelin Guide-recognized restaurant, and Queen Beauty & SPA in the building's historic cellars, the website had to sell a full hospitality experience — not just a bed for the night.

Visitors arrive with different goals:

• Room booking — Classic (21–24 m²), Deluxe (25 m²), Triple (28 m²), Sky Room, or the Queen Suite (45 m² with living room, French balcony, skylights, from PLN 608/night)
• Dining — Amarylis restaurant with seasonal tasting menus and French-inspired cuisine
• Wellness — spa treatments, relaxation room, private Finnish sauna
• Events & concierge — transfers, theatre tickets, restaurant reservations

The UX challenge was layering these services without diluting the "Classically Boutique" brand tone — deep sapphire, vibrant orange, and Christian Lacroix carpet patterns creating "regal elegance."

I structured the site around Queen Boutique Hotel's actual property story:

Location narrative — Nestled beneath Wawel Hill, separated from the castle and Old Town by the Rev. Missionaries' Garden — "a true sanctuary of peace in the heart of Kraków."

Amarylis dining — Named after a flower "renowned for vibrant colours and intense fragrance." The restaurant earned Michelin Guide recognition and two sets of cutlery for bold, locally sourced, seasonal tasting menus.

Queen Beauty & SPA — 19th-century cellars with scented candles, experienced therapists, treatment range, elegant relaxation room, and private sauna — positioned as post-meeting or post-sightseeing recovery.

Room differentiation — Each of 31 rooms is unique; all include Smart TV, high-speed Wi-Fi, minibar, bathrobes, slippers, and air conditioning. The Queen Suite adds Xbox, wine fridge, and king-size bed options.

The platform gives Queen Boutique Hotel a cohesive digital front door — from Michelin-level dining storytelling to one-click room availability — matching the sophistication guests experience walking into the lobby on Dietla street.