01
Brand & Visual Design
From a blank brief to a brand that lives across every touchpoint. I have designed identities for SaaS, hospitality, healthcare, apparel, food & beverage, and B2B — each brief gets its own system, not a template. I extend brands with motion and AI-generated assets where it helps.
Rejuvenate Clinic · Keto Diet · OOGLOO · 40+ brand identities
2015 → 2026 evolution
Illustrator → Illustrator + Figma Variables · Photoshop → Photoshop + Firefly generative fill · Static mockups → 3D Spline mockups · Print ads → Meta Ads Manager creative specs
Capabilities
Logo DesignBrand Identity SystemsBrand GuidelinesVisual IdentityBrand Tokens (Figma)Social-first Brand SystemsDigital-first GuidelinesMotion Brand IdentityPersonal Brand StrategyBusiness CardsBrochure DesignFlyer DesignPackaging DesignT-shirt & Clothing DesignSocial Media PostsShort-form Ad CreativesLinkedIn Content DesignAd DesignThumbnail DesignMenu DesignIcon DesignMockups3D Brand MockupsHealthcare Brand IdentityReport DesignVariable Font Branding
Software & Platforms
Adobe IllustratorAdobe PhotoshopAdobe InDesignAdobe Creative CloudFigmaCanvaMidjourneyAdobe FireflyMockuuups StudioSpline (3D)
02
UX & Product Design
End-to-end product design — research, wireframes, prototypes, design systems, and developer handoff. At principal level I lead discovery, mentor designers, and connect UX decisions to business outcomes — from SaaS dashboards to mobile onboarding flows.
Sentics GmbH · Western Florida Lighting · Pantry Chef · Airwayz
2015 → 2026 evolution
Adobe XD → Figma (industry standard) · Static wireframes → interactive Figma prototypes with variables · Manual testing → Maze / Lyssna automated testing · Decks → Pitch.com / Figma slides
Capabilities
User ResearchUX Research & Qualitative StudiesInformation ArchitectureUser Journey MappingWireframingPrototypingUI DesignWeb App DesignB2B Website Product DesignMobile App DesignDashboard DesignSaaS Onboarding FlowsEmpty States & Error UXDark Mode SystemsDesign Systems ArchitectureDesign Systems (documented)Component LibrariesFigma Variables & TokensAuto Layout (Advanced)Interaction DesignMicro-interactionsUX WritingAccessibility Audits (WCAG 2.2)Usability TestingA/B Testing & Conversion OptimizationGA4 AnalyticsHotjar HeatmapsDesign Mentorship & Team LeadershipPowerPoint & Pitch DecksZero-UI / Voice UI ConceptsAI Chat Interface UX
Software & Platforms
FigmaFigma AIAdobe XDMazeLyssnaHotjarGoogle Analytics 4Pitch.comWhimsicalMiroNotionv0 by VercelLoveable
03
Web Design & Development
I build what I design. Full custom sites, theme development, CMS configuration, e-commerce, and performance optimisation — all in-house. From a €500 WordPress project to a custom Next.js product, I own the full stack.
150+ websites · WordPress · Shopify · React · Webflow · Framer
2015 → 2026 evolution
Page builders → Next.js + Tailwind + Vercel · Basic SEO → Core Web Vitals + Technical SEO + Schema · Manual coding → Cursor AI-assisted development · WP themes → Headless CMS architecture
Capabilities
Custom Web DesignCustom Web DevelopmentResponsive DesignLanding Page DesignConversion Rate OptimisationWeb Performance (Core Web Vitals)Technical SEOSchema MarkupWordPressWooCommerceHeadless WordPress (WPGraphQL)ShopifyHeadless Shopify (Hydrogen)WebflowWebflow CMS & LogicFramerWixSquarespaceMagentoElementorDIVIAvadaGutenbergWP BakerySemplicePlugin DevelopmentPlugin CustomisationSpeed OptimisationWP RocketAccessibility (WCAG 2.2)
Software & Platforms
HTML5CSS3JavaScript (ES2024)TypeScriptReactNext.js 14+Tailwind CSSNode.jsPHPBubble.ioAdaloLoveableCursor AIv0 by VercelVercelGitHub
04
Mobile & No-Code / Low-Code
Native-feel apps built with React Native and modern no-code platforms — from concept and UI design to API integration and deployment. I shipped Pantry Chef with the Anthropic API in 2025 and have worked across Bubble, Adalo, Framer, and FlutterFlow.
Pantry Chef (Anthropic API) · Healthcare portals · Internal tools
2015 → 2026 evolution
Adalo → FlutterFlow (more capable, market growing fast) · React Native → Expo + New Architecture · Loveable → Bolt.new for rapid AI-built prototypes · Static app design → shipped App Store products
Capabilities
React Native DevelopmentMobile UI DesignCross-platform DevelopmentAPI IntegrationPush Notifications (Expo)App Store Asset DesignApp Store SubmissionPlay Store SubmissionMobile Design TokensProgressive Web Apps (PWA)App PrototypingBubble.ioAdaloFlutterFlowGlide (data apps)LoveableBolt.newFramerWebflow
Software & Platforms
React NativeExpoFigma (mobile)FlutterFlowBubble.ioAdaloBolt.newLoveableReplit AIXcode (preview)Android Studio (preview)
05
AI, Machine Learning & Automation
Not just using AI — integrating it into real products and workflows. I hold an M.Sc. in Artificial Intelligence from BTU Cottbus and have shipped production apps using LLM APIs. I define AI product strategy, design human-AI interactions, and build the backend that powers them.
M.Sc. AI — BTU Cottbus · Pantry Chef (Claude API) · webaly.net AI chat
2015 → 2026 evolution
Using AI tools → integrating AI APIs into production products · Prompt experimenting → prompt engineering as a professional skill · M.Sc. AI → AI-native product design specialist · Static design → AI-powered interactive experiences
Capabilities
AI Product StrategyHuman-AI Interaction DesignLLM Integration & Prompt EngineeringLLM API Integration (production)AI UX Design PatternsAI Chat Interface DesignRAG (Retrieval Augmented Generation)AI Agents & WorkflowsAI Automation Pipelinesn8n AutomationMake (Integromat) AutomationFine-tuning ConceptsAI Ethics & Responsible DesignAI Content WorkflowsAI Image GenerationAI Video GenerationAI Voice SynthesisMachine Learning (academic + applied)Computer Vision (academic)Natural Language Processing (academic)
Software & Platforms
Anthropic Claude APIOpenAI GPT-4o APIGoogle GeminiPerplexityGrok (xAI)MidjourneyAdobe FireflyStable DiffusionRunway MLSora (OpenAI)HeyGenElevenLabsDescriptLangChainHuggingFacen8nMakeCursorGitHub CopilotChatGPTPython (ML context)
06
Motion, Media & Content
After Effects since 2015, now extended into browser-native animations, AI video generation, and short-form content production. I design motion systems that work at every scale — from a micro-interaction to a brand launch film.
Brand films · Social content · Web animations · Video ads
2015 → 2026 evolution
After Effects → Lottie/Rive (plays in browser, no video file) · OBS streaming → Riverside.fm professional recording · Static social posts → motion-first social content · Manual video editing → AI-assisted editing (Descript, Runway)
Capabilities
After Effects AnimationMotion DesignLottie / Rive Web AnimationsCSS AnimationsFramer MotionMicro-interactionsBrand Motion SystemsVideo EditingShort-form Video (Reels / Shorts)Video Ads (Meta / YouTube)Thumbnail DesignSocial Media MarketingContent StrategyOBS Live StreamingPodcast Cover DesignScreen Recording & Tutorials
Software & Platforms
Adobe After EffectsAdobe Premiere ProDaVinci ResolveCapCut ProOBS StudioDescriptRunway MLSoraHeyGenElevenLabsRiveLottieFilesCanva VideoRiverside.fm
07
Infrastructure, DevOps & Project Management
The full operational stack — from hosting setup and database configuration to CI/CD pipelines and security hardening. I can own the entire product lifecycle without handing off to a separate ops team.
AWS · Azure · Vercel · Cloudflare · Supabase · 10yr server track record
2015 → 2026 evolution
Manual server config → Vercel one-click deploy · Basic SQL → Supabase (Postgres + auth + storage) · Trello → Linear for engineering teams · Manual security → Cloudflare WAF + automatic SSL
Capabilities
Hosting ConfigurationDomain ManagementSSL SetupCloudflare (CDN + Security)Vercel (edge deployment)GitHub Actions (CI/CD)Docker (basics)cPanelWordPress InstallationHack Removal & SecurityDatabase ManagementSQLSupabasePlanetScale / NeonEnvironment Variables & SecretsGit & Version ControlAWS (EC2, S3, Route53)AzureProject ManagementAgile / ScrumSprint PlanningClient CommunicationTechnical Documentation
Software & Platforms
AWSAzureVercelCloudflareSupabaseGitHubDockercPanelGoDaddyIONOSContaboMySQLLinearJiraAsanaTrelloNotionSlackMicrosoft ExcelMicrosoft WordUnity 3D
