Thinking out
loud.
UX decisions, AI integration, design systems, and building a career across two continents. No fluff — just things I have actually learned.
B2B websites win on clarity and speed — not decoration
What the Sentics redesign taught me about how engineers and procurement leads actually evaluate vendors online, and why progressive disclosure beats feature walls every time.
Read article →AI in UX is a tool, not a personality
Everyone is adding AI to their product. Few are asking whether it makes the experience better. Here is how I think about integrating LLMs into interfaces without making them gimmicks.
Read article →Design systems for teams of one (or two)
You do not need a 60-person team to justify a design system. After 8 years building and maintaining the OOGLOO system, here is what actually matters at small scale.
Read article →From freelance generalist to product specialist — how I repositioned
After years of taking every project that came in, I made a deliberate shift toward complex, outcome-driven product work. This is what changed, and what stayed the same.
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